Transgenerational Marketing – 3 Key Digital Influencers On Purchasing Decisions 🇬🇧

This presentation looks into the influence of online reviews, social media and brand websites on the eTravel behaviours of three demographics: Baby Boomers, Gen X, and Millennials. After analysing the data, it goes on to suggest practical actionables for the hospitality industry to help market successfully to each of the demographics.

Torsten Sabel, COO, CA Customer Alliance GmbH


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