Session 03: Objective 4 – DuPont Identity

The Finance Coach: Introduction to Corporate Finance with Greg Pierce

Fundamentals of Corporate Finance
Ross, Westerfield, Jordan

Chapter 3: Working With Financial Statements

Objective 4 – Key Concepts:
Return on Equity= Net Income/Equity
Profit Margin AKA Return on Sales = Net Income/Sales
Total Asset Turnover = Sales/Assets
Equity Multiplier = Assets/Total Equity

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