Everyone wants to start a DTC (direct-to-consumer) brand, but how do you ACTUALLY grow it from scratch? Meet Nik Sharma, who has done just that for some of customer’s favorite DTC brands like JUDY ( Caraway ( and Hint Water. The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing.
Nik’s Twitter for DTC Advice:
Nik’s 40 page deck on how to launch brands —
Nik’s New Youtube Channel! —
0:57 Meet Nik Sharma!
2:12 Nik’s first job
3:05 Working at Hint
3:55 Focus on WHY
5:13 How Nik Reduced CAC by 70%
6:37 Origin of “DTC”
7:14 Product first, then brand
8:27 Personification of brands
9:33 How to Start
10:50 Solve a REAL problem
12:49 Focus on product
13:35 How to Validate an Idea
14:34 Organic vs Paid Marketing
15:25 How Haus focused on organic
17:56 How JUDY used TV Marketing
19:04 How to grow a product organically
20:41 SEO and content is underrated
21:19 Best marketing channels?
22:36 Why to focus on 2 channels only
23:32 Consistent branding is key
25:11 Key DTC metrics
25:55 Caraway – First purchase profitability
27:23 What did Nik wish he knew earlier?
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I’m Garry Tan, venture capitalist and founder at Initialized Capital. We were earliest investors in billion dollar startups like Coinbase and Instacart, and I’m a Forbes Midas List Top 100 venture capitalist in the world. We want these videos to be about helping people build world-class teams and startups that touch a billion people. Our startups have gone on to create more than $40 billion in market value so far, and Initialized has over $770M in assets under management.
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