How to Create a Marketing Plan | Step-by-Step Guide

If you’re looking to ramp up your brand’s marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today:

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it’s essential to have documented guidelines in place so that your entire marketing team is on the same page.

That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.

Follow along to learn more about each of these steps:
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company’s mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.

Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here:

Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.

To learn even more about how to create a marketing plan, check out the blog post version of this video:

#marketingplan #marketing #digitalmarketing


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37 Replies to “How to Create a Marketing Plan | Step-by-Step Guide”

  1. Really love your presentation. Could you have one for an investor pitch deck? Cant seem to find one among the templates

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  3. Hello, DO you mind sharing a working template with me? It will really help me in planning also…. Thanks so Much…. a wonderful Video – Here is my (

  4. Sales people have one of the hardest jobs in the world to do,they deal with rejection on a daily basis. Making a sale comes down to powering through call call email after email and no after no. is there anyone who disagrees with this?

  5. Wow.I just subscribed to your channel bro and rushed to your site to find the first template you presented carrying marketing objectives, ideal buyers and marketing strategies but can't seem to edit the template via mobile. Must it be via PC/ a Laptop/Computer

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  7. Thanks much Mike Plogger, for sharing this informative video this is quite beneficial for us. More Power and God bless!

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  9. The video is very educational but can someone please tell me the name of the guy that is speaking ? thenk yew

  10. You talk about some important topics in the marketing industry! We like what you talk about, keep it up. Anytime you are in Phoenix let us know. If you can, direct message us @dmakproductions on IG and we can connect. You kill it!

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