How to Ace a Digital Marketing Job Interview



You got this opportunity for this amazing digital marketing job, but you’re nervous, you’re stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don’t have the right answer? Will you lose the job? Will you get it? Today I’m going to teach you how to ace that digital marketing job interview.

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Tip number one, give past examples.

Look, if you’re going for an interview at a digital marketing job and you can show that you’ve done amazing stuff in the past, you’re going to be better off.

If you don’t have examples of client stuff that you’ve done or stuff that you did for other jobs or other companies, well what you should consider doing in the short-run is creating your own website.

When you create your own website and you start doing experiments, at least you can show that.

That’s better than nothing else out there.

Another tip, when you’re interviewing, look at the company you’re applying to.

See how they could improve. Go into the interview being like, “Hey, are you open to suggestions? “Well, based on what I can see, what you’re doing, “what your competition’s doing, I would do one, two, “and three that’s different. “Have you tested these things out? “If so, what are the results?”

And if you’re not sure to figure out what they’re doing versus what their competitors are doing, check out tools like Ubersuggest.

The other thing, I hate it when people interview with me and they use fancy words.

Don’t try to use buzz words or fancy words to show that you’re smart.

Tell me how I can fix stuff. If you can’t tell me how I can fix stuff, I don’t care.

So let’s go over some of the most common questions.

#1 What is your experience with digital marketing?

If you can’t break down what you’ve done, whether it’s for someone else or your own experience running your own website, you’re going to have a tough time getting the job.

What are your qualifications?

How do you learn digital marketing?

You need solid answers for this. And typically, you want to focus. Your qualifications shouldn’t be you’re a jack of all trades.

The market’s changing. People aren’t really hiring jack of all trades.

They’re hiring people who specifically specialize in tactics like SEO, pay-per-click, Facebook Advertising.

Heck, we have people in my ad agency, Neil Patel Digital, that just specialize in Facebook Advertising.

We have a whole different group of people that just specialize in Google AdWords.

So it’s okay to specialize. Companies prefer that.

And we tend to hire people who specialize versus generalists. Because the ones who specialize, yeah they may not be able to do everything, but the things they do do, they’re going to do a much better job at it.

You also want to ask yourself, “Hey, what would you do differently in that company, in that marketing department?”

Not just from tactical on the site, could be structurally.

Whatever it may be, if you can’t answer that, then you’re probably not going to do too well in an interview.

And it can’t just be some general answers like, “Oh yeah, I would test out SEO, I would test out content marketing.”

It needs to be specific.

“Look, I noticed that your competitors blog on a lot of educational advice, and based on this data that I found from Ubersuggest, they’re getting traffic and backlinks.”

Do you see how I went really specific in that?

That’s what people want to see when you’re being interviewed.

You also are probably going to be asked, what digital marketing tools do you use?

How would you deploy them if you got this job?

How would you use them?

You don’t want to give generic answers like, “I use Google Analytics.”

Everyone says they use Google Analytics.

You need to get very specific and actually show if you want to say, “I use Google Analytics,” you’ll be like, “Well I use Google Analytics and I know you guys do too but have you guys been checking out the cohort report? What a cohort report does is it shows you how many people are continually coming back to your site. If they continually come back, you’ll build a stronger brand. If they don’t, you won’t build a strong brand.”

Those are the types of questions people are going to ask, and when you have answers to them, that’s how you ace your job.

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32 Replies to “How to Ace a Digital Marketing Job Interview”

  1. Have you ever applied for a digital marketing job and been like, "Hey, what are they going to ask me? What do I need to know?" Say "yes" in the comments if you have.

  2. how would you end the interview? a qoute? satistics? humor? or a "a this is why i am great candidate for your team?

  3. Watching this before my first interview out of school for a digital marketing analyst assistant job, These questions helped me feel better about how i prepared and set up for the future hope for the best !

  4. Hey Neil,
    Thank you for sharing these tips.

    One (long) comment I want to make, as I think these tips are more adapted to "modern" structures who have good marketing teams.

    "Traditional" large companies sometimes have CMOs that are clueless about everything you talk about in these videos, cohorts, backlinks etc. It's the very basis of digital marketing and they've never heard it.

    They know "website", "Adwords", "facebook ads". That's it.
    They could almost think you're some kind of weird nerd if you use too many of these marketing terms. Which is crazy.

    These usually aren't Big Tech or Silicon Valley-like companies – so not software or training companies for example- they'd be more companies in healthcare or banking or automotive etc. where the Head of Marketing would typically be a guy or woman who's done magazine paper ads & radio ads & attending events & emailing their audience manually for the last 20 years to sell the company's products, and they'd consider digital campaigns as just an additional way to promote stuff – a "nice to have".

    Many of these companies still remain attractive for young digital mkt professionals, because they pay well and provide many advantages.

    So, what sometimes happens (unfortunately) is that you arrive at the interview, super motivated with examples etc.
    You then see a bunch of desperate housewives and old Family Dad kind of dudes (no offense to more experienced professionals reading this – just joking ; ) having coffee and complaining about how long it's going to take to create and send that "mailchimp newsletter".

    And gossiping about news like "Apparently Prince Harry has been doing x and y this weekend".

    You start talking with your potential future boss, and you realize after 5 minutes that he doesn't have a clue. So you start using more and more "easy" words to make sure he gets what you mean. You start explaining what each feature you mention, does.

    You explain the function {keyword} in an text ad content in Adwords, you explain how automated campaigns could make people come back to the website more often, how a membership plan could make people become more loyal to your brand, how an affiliate program could make the sales explode, etc.

    The manager is like: "OK, well, it's good to have new ideas, but you know we already have a lot to deal with. We send 4 emails a day given we have 25 different products and each product needs to be advertised regularly, etc. You will need to put these emails together.
    This year, you'll also have to fully revamp the website, we want everything red now to fit the brand, not green. An agency will do that for us, you will work with them, the project will last 6 months". (I exaggerate a tiny bit).

    My point is: there's still a huge generation gap in many of these companies where internal seniority often means being more likely to get the C-level or the Director level job. Skills and results, not always. (I just turned 30 myself – was a team leader in smaller startups, but never in one of these "traditional large companies".)

    Therefore, you get really frustrated, everything is already decided and you become an executive rather than someone who can provide recommendations, suggestions, test different things, etc. If you start challenging or "proposing too many ideas", you just don't get the job, or you just get asked to "stick to your tasks and that's it" once you're hired and into the job. So, eventually, you leave.

    The CMO/ Mkt Director doesn't get why you would improve this and that, because the results aren't too bad after all, and "this is the way it's been working here for years – we've always done it this way!'. And, "if" the results are bad, the company can always fire a few people at the bottom and keep the management team to continue : ). Most of these companies are often in an industry with less competition and so they stick to marketing from the 90s/2000s. A sad truth.

    I had myself this kind of bad experience with 3 companies. I've (thanks God) worked for more innovative and "smarter" companies, too, mainly design & mobile app agencies. But at the end of the day, if you really want to learn a lot and be hands-on, and test what you feel like testing, the best way is freelancing (so you're the one doing the recommendations, and you don't need to do what a boss asks you to) or having your own business.

  5. Working part time and schooling hasn’t been easy on me….but all tnx to. Hitfxsandra I’ve been able to gather enough money to sought out the necessary bills DM her on instä Hitfxsandra you won’t regret it by investing for the forex package

  6. Hey Neil! Can I promote my membership website using Google AdWords and put a daily budget during a certain time of period?

  7. Hey Neil! How would you get a digital marketing interview in the 1st place if you don't have a degree but have excellent experience?

  8. Woow…i am amazed to see that you are replying to each and every comments… You are the best example of how to engage with your potential customers and make every one of them feel special..

  9. Great video. Please post a video on how to prepare resume for an experienced digital executive. What sections to include and so on…

  10. Hi, great info.. I am a new learner of Digital marketing.. So much excited to learn and how can I find the correct order to learn this all

  11. That small tip you gave about using your ubersuggest website to compare a company’s website to their competitors was amazing because it got me the internship!!! Thank you so much!!!

  12. What are contexual links? Difference between GTM and GA? How we can rank single page website with multiple keywords? What are best practices to grow social media channels organically?

  13. Thank you Neil, I have no experience in Digital Marketing and have a job interview for a role in it tomorrow! This has given me some great advices and tools to look into. Wish me luck!

  14. Hi neil last interview in ecommerce company they asked their website has no content. only product and price,image. so how to rank this ecommerce site?

    what the answer may be?

  15. Yes, I have applied and I still have not got any practical exposure on how link building and SEO works. Can anyone help me out ? I am ready to work for you.

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