Determining How Much to Charge for a YouTube Sponsorship

If you want to know how much you should charge for a YouTube sponsorship, there’s a lot of factors and variables to consider. It’s not just how many views and subscribers you have, but your engagement, the time of year, where you are in the world, how niche your channel’s audience is, and more. In this video we go through some of those principles on how to get sponsored on YouTube so you can make money on your YouTube channel and through your audience.

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20 Replies to “Determining How Much to Charge for a YouTube Sponsorship”

  1. Thank you for the information, very helpful! I love learning about this stuff and it makes it all so much fun when I actually understand it! Great video!!

  2. 21,000 subs
    150-200,000 views per month
    10 minute average view per video
    Cover college football
    What am I worth?

  3. I wish I knew that when my channel was that size. I was getting robbed. $100? I took it and figured it was better than nothing. But now on my actual channel (this is just personal channel) I'm getting exponentially more.

    I'm glad they made this website, because it's such an incredibly difficult world to figure out. No one talks about how much they make, or how to structure these deals. So thanks guys! Big help! If you are one of those smaller channels… seriously listen! You are worth more than that free product, or $100 for a 60 spot. Demand more, if you don't get it, find someone else.

  4. Here's my thing… I used to work for a certain company that has about the same reach of a micro level influencer. They were able to get companies to sponsor dedicated videos over $75K per video. I sincerely believe that going by what others influencers do is a major mistake. Influencers do have a tendency to under value their worth.

  5. After looking through the comments, here's some advice. The companies looking to promote products aren't your enemy. You should be looking for meaningful relationships. Sometimes, in the getting to know each other process, you might not get what you feel you are worth at first. The market needs to find out what you are worth to it, also. So, putting out comments with phrases such as "Can't stand these companies…" isn't going to help your cause.

  6. I had a company recently ask how much would I charge to do videos from 5-10 mins,1-3 mins,and 30-60 secs. I only have 1000 subs,but I have tons of videos,mainly related to makeup.
    I have no clue what to charge?
    And they even asked that same set up for my Instagram where I have 1500 people,how much I would charge for a post,video and story!

    Please someone help!

  7. I know this video is old, so I'm probably not going to get a answer. But, if anyone sees this I'm a New channel and have 790 subs. I'm growing fast. I have done reviews for free products and now I have a offer from a company wanting to sponsor me and asked what my price would be. I don't know what to say, since I'm new and small right now. All these huge channels can give a big estimate, but me, I don't know. Please help. My channel is about my German Shepherd and chickens/homesteading

  8. This video helped me a lot thanks! I am now getting emails about how much do I charge to do product reviews.

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