Dentsu Tokyo boosts momentum for Sports Innovation

Tokyo sees the coming years as the perfect time to seize opportunities on sports innovation as it hosts a number of sports events: The Rugby World Cup this year, Tokyo Olympics and Paralympics in 2020, and World Masters Games Kansai and World Aquatics Championships in 2021. It’s anticipated that having the spotlight on sports through these events could lead to more opportunities. With this in mind, Dentsu has committed to help empower the city’s sports-focused businesses with the Sports Tech Tokyo program.


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